Aims
The aim of the Demands project is to verify the economic and technical feasibility for the setting up of a company, based on a partnership between local authority and private companies, to implement an Internet destination to provide all users with digital services linked to public administration, that may use both narrow and broad-band. This should allow local authorities to progressively outsource their services, still keeping co-ordination and control functions.
The business plan
The business plan, result of the project, will consider all technical, legal, management, fiscal, economic, financial issues and of course special attention will be given to the services which the new company could provide. Through a specific market analysis, the Partners' Consortium will analyse the current offer of similar services and identify potential barriers as well as identify and quantify potential demand. Main trends of development will be detected and a specific market analysis report carried out. The Business Plan Model carried out by the Consortium will be based on the guidelines set out by the Co-ordination of Evaluation Unit, DG Regional Policies of the European Commission and will allow the Commission officers to assess the project quality and economic and financial feasibility of the new company. This way, the content and assessment of the business model proposed for the starting up of a new private/public company in the city of Modena could be replicated in other European towns.
Replicability
Replicability of the model is assured by the fact that notwithstanding the characteristic of the Modena destination, the economic actors involved in the project could be easily identified all over Europe. In fact the main actors involved are: a local authority, a public utility active in the telecommunication sector, economic bodies or business. For the further starting up of the destination it will be necessary the involvement of content providers, public and private investors and in some cases of venture capitalists, which could be easily found at local and at European level.