Modena wishes to become Unesco Creative City 2021 for the "Media arts"


September 15, 2021
6.30 pm Giardini Ducali Modena

Modena Creativa Futura²

Creative Cities Network Cluster Media Arts


The candidacy process was announced by the Mayor - Gian Carlo Muzzarelli - and the councilor for culture - Andrea Bortolamasi - with a view to providing an opportunity to re-launch culture and strengthen the Modena brand by emphasising its nature as a city that is open and fertile for young people, that holds firm to its manufacturing roots but also looks to the future as a creative city, where culture and technology interact thanks to a network of qualified players.
Media arts today represent a category that sums up innovation and creativity, experimentation and research. Modena is the first Italian city trying to become part of the UNESCO Media arts cluster, a city that invests in new languages - digital and technologies - applied to cultural languages.
The Creative Cities Network is a UNESCO programme first launched in 2004. It involves a network of 246 cities from 72 countries on five continents. The aim of the Network is to promote knowledge, cooperation and projects among cities that have identified culture and creativity as the driving forces boosting their development. Through the Network, in seven clusters corresponding to as many cultural sectors - Music, Literature, Crafts & Folk Art, Design, Media Arts, Gastronomy, Film - the cities can enhance their experiences and skills on national and international markets.
The candidacy of Modena is a process because the transformation of the city is an ongoing development: old places and spaces are regenerated and become new places and new spaces, where culture and technology, humanistic and scientific knowledge talk to each other. The actions aim at implementing projects and processes currently in progress.
The candidacy process is implemented jointly by the City of Modena and several public and private actors which are part of the Comitato Promotore.
Modena will start from the human factor - a subject and an object at the same time - in relation to artificial intelligence applied in the fields of art, education, production, data, etc. It is a process of transformation of the city, towards a thinking and creative city, where different skills interact.

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T - TRAINING: DHMORE - Permanent research activity on digital humanities” | FEM - “Ed-tech permanent activities” | LABORATORIO APERTO - “Cultural Lab Platforming” | TEATRO COMUNALE - Advanced training course” | 71 MUSICHUB CENTRO MUSICA - “Urban Video” | PALESTRA DIGITALE - “Creativity and Technology” | D - DIGITIZATION: AGO - “Ludovico” | FMAV - MuFi OFF Digital” | GALLERIE ESTENSI - “Estense Digital Library” | BIBLIOTECHE COMUNALI - “Dondolo” | OVESTLAB, WITH ISTITUTO STORICO DI MODENA - “AFOr” | P - PERFORMING ARTS: LABORATORIO APERTO - “Digital Atelier” | ERT – ERTonAIR digital program” | ARTISTI DRAMA - “Cinedanza” | V - VISUAL ARTS: FMAV - Exhibitions of digital art” | GALLERIE ESTENSI - “Personart” |LABORATORIO APERTO - “Virtual Reality Movie Festival” | SAN CARLO - “Laboratorio duemilaventisei” | DIG - “Dig Festival” | CULTURE URBANE EMILIA-ROMAGNA - “Urbaner” | ARCI - “ViaEmiliaDocFestival” | M - MUSIC: TEATRO COMUNALE - “TeatroNet” | 71 MUSICHUB CENTRO MUSICA - “Multimedi On” - “Soundtracks” - “Trasmission Bands” | LEMNISCATA- “NODE electronic music festival” |